WHY PODCAST?
There are as many reasons to podcast as there are cereal choices in your local grocery store (do you prefer Toasted Coconut Cheerios or churro-shaped Cinnamon Toast Crunch?). Podcasting is a powerful new medium to deepen relationships, share info and insights, and drive loyalty.
That said, we see these three targets as the most crave-worthy… which one fits the best for you?
THE THOUGHT LEADER
OBJECTIVE:
Build followers, monetize the show, cross-sell other content, share your message.
EXAMPLE:
Jenny is the bestselling author of three health and wellness books. She’s a well-known keynote speaker and has 1.3 million Instagram followers. Her new podcast will help grow her fanbase while sharing her valuable message with the world. She sees an opportunity to build her brand while enjoying some juicy ad revenue from her show. She also hopes to promote her online health courses, books, and soon-to-launch line of nutritional supplements.
THE BRAND LEADER
OBJECTIVE:
Reach new customers, deepen loyalty with existing ones, grow brand footprint.
EXAMPLE:
Barney’s Books is a beloved used bookstore with a long history in St. Louis. But it’s increasingly more difficult to compete with Amazon and other online retailers. To fight back, Barney launches a podcast around great literature as a way to deepen the relationship with his customer base while spreading the word to new customers around the country. As his podcast grows, so do his sales as loyal customers prefer his personal service folksy vibe instead of a faceless internet giant.
THE NEW CORPORATE MEMO
OBJECTIVE:
Grow employee morale, keep the team aligned, effective corporate communication.
EXAMPLE:
Tia, the CEO of a 4000-person industrial parts supplier, knows she’s losing touch with the workforce as the company continues to grow. How can she ensure her messages land with the team when she’s fighting for growth in a competitive market with a labor shortage? Her podcast – for internal purposes only – offers just the right outlet to highlight the great work of her team, take challenges head on, and boost employee morale. The team loves the customer interviews and the employee-of-the-month episodes. Tia has even noticed new job candidates mentioning the show as a reason they decided to apply for work. In a global, digital age, the company podcast keeps the team aligned on their mission while creating a family-like vibe.
Whether you’re a thought leader looking to achieve podcast stardom, a marketing chief hoping to land and expand customers, or a corporate leader seeking to better connect with your team, Detroit Podcast Studios is your partner-in-crime to bring your technicolor vision to life.